Love Walton & Walton BID Privacy Policy

1. Who are we?

Love Walton is a brand name for Walton-on-Thames Business Improvement District and we are committed to protecting and respecting your privacy.
This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, whether via our website or otherwise, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of UK and European data protection, the Data Controller is Walton BID Ltd, company registration number 13185845 and our registered office address is The Heart Management Suite, New Zealand Avenue, Walton-on-Thames, KT12 1GH.

2. Information we collect from you

We will collect and process the following data about you.

Information you give to us
This is information about you that you give us by filling in forms on our websites or or by corresponding with us by phone, e-mail or otherwise. It includes information you provide when you subscribe to any of our updates or newsletters, make an enquiry, engage us to provide business services, participate in social media functions, enter a competition, promotion or survey, register for an event and when you report a problem with our website. The information you give us may include your name, position, company, contact details (such as address, e-mail address and phone number), your personal preferences, choices and requirements specific to particular requests or services.

Information we collect about you
With regard to each of your visits to our website we may automatically collect the following information:
Technical information, including the internet protocol (ip) address used to connect your computer to the internet, browser type and version, browser plug-in types and versions, operating system and platform; Information about your visit, including the full uniform resource locators (url), clickstream to, through and from our website (including date and time), pages you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information, such as scrolling, clicks and methods used to browse away from the page.

3. Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website. For detailed information on the cookies we use and the purposes for which we use them see our cookie policy.

4. Legal grounds for collection and use of your personal information

We will only collect, use and otherwise handle your personal information when:
We have your consent for specified, explicit and legitimate purposes and/or
It is necessary for our legitimate interests in connection with operating the website and our business, in particular:

  • Responding to your queries;
  • Carrying out marketing activities;
  • Providing services and/or information to you;
  • Keeping in touch with you and/or your business;
  • Hosting and maintaining our website;
  • Preventing and detecting fraud and other criminal offences;
  • Ensuring network and information security;

As long as, in each case, these interests are in line with applicable law and your legal rights and freedoms; and/or

  • Where this is necessary for legal obligations which apply to us; and/or
  • Where this is necessary for the performance of a contract we have with you (for example to provide goods and/or services to you) or that you have with a third party; and/or
  • Where this is necessary to take steps at your request prior to entering into a contract

5. Uses made of the information

We use information held about you in the following ways:

Information you give to us:
Responding to requests
We will use this information to fulfil your requests to respond to your queries and to provide you with the information, products and services that you request from us;

Marketing and updates

  • To provide you with information about services we offer and events we manage
  • To provide you with information that may affect your business
  • Where you have provided us with your contact details, to communicate relevant information

Including updates about our work and details of events and services we feel may interest you. This may be by post, telephone, e-mail or social media.
If you do not want us to use your data in this way, you can opt out. If you opt out of marketing communications, your visit to and use of the website will not be affected.

Marketing opt-out – you are entitled to opt-out of marketing communications at any time, free of charge by emailing or by using the “unsubscribe” option included in any of our marketing e-mails.


To notify you about changes to our service;

  • Where legally permitted for specific purposes made clear at the point of collection on particular pages of our website; and/or
  • Where we otherwise have legal grounds for collection and use of your personal information as explained in more detail in clause 4 above.

If you choose not to provide personal information requested by us, we may not be able to provide you with the information and/or services you have requested or otherwise fulfil the purpose(s) for which we have asked for the personal information. Aside from this, your visit to the website will remain unaffected.
Information we collect about you

We will use this information:

  • To administer our website and for internal operations, including troubleshooting, data analysis, testing, research and statistical purposes;
  • To improve our website to ensure that content is presented in the most effective manner for you and for your computer;
  • To allow you to participate in interactive features of our service, when you choose to do so;
  • As part of our efforts to keep our website safe and secure.

We have never and will not sell any data to third parties.

6. Disclosure of your information

Some services that we provide require the involvement of third parties. We have carefully selected these third parties and taken steps to ensure that your personal information is adequately protected.

You agree that we have the right to share some personally identifiable information with the following third parties:

i) google analytics
This website uses google analytics, a web analysis service provided by google inc. (“google”). Google analytics works using cookies.
Google analytics cookies collect your IP address, however because IP anonymisation is used on this website, your IP address will be shortened (and therefore anonymised) as soon as technically possible and before it is stored or otherwise used in connection with google analytics.
The anonymisation process takes place within the European union or the European economic area, except in exceptional cases, where your full IP address may be sent to a google server in the USA and shortened there.
We use the information collected by google analytics cookies to find out about how visitors use our website. The IP address sent by your browser in connection with google analytics will not be combined by google, with other data.
You can prevent google analytics cookies from being stored by setting your browser software accordingly (see our cookie policy for further information). However, please note that you may not then be able to make full use of all the website’s functions. You can also opt-out of google analytics by downloading and installing the browser plug-in available at the following link:

ii) sharing with our service providers
We may share your personal information with our third party service providers based in the UK or the European economic area (“EEA”) who we engage to process the information that we collect from you on the website or otherwise, and/or to host and maintain our website, content or services, on our behalf and in accordance with this privacy policy. Where we employ third party companies or individuals to process personal information provided by us (and not collected by them), they will only use this personal information on our behalf and in line with our instructions and this privacy policy.

7. How long do we store personal information?

It is our policy to retain your personal information for the length of time required for the specific purpose or purposes for which it was collected. Such purposes are set out in this privacy policy. On occasion we may be obliged to store some data for a longer time, for example, where a longer time period is required by applicable laws. In this case, we will ensure that your personal data will continue to be treated in accordance with this privacy policy.
For more information on how long cookies are stored, please refer to our cookie policy.

8. Where we store your personal data

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

9. Confidentiality

We acknowledge that information you provide may be confidential. We will maintain the confidentiality of and protect your confidential information in accordance with all applicable laws.

10. Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will inform you (when we collect your data) if we intend to use your data for such purposes. You can exercise your right to prevent such processing by checking certain boxes or by letting us know when we collect your information. You can also exercise the right at any time by managing your preferences on our website or by contacting us at
Our website does contain links to and from the websites of our partners and local businesses, networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

11. Changes to our privacy policy

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

12. Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to
Issue date: 1 August 2021